the presentation took place in the distribution area of Phenicia TAA Cyprus and held in a hybrid format with on-site events in 9 countries (Cyprus, Greece, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Saudi Arabia and Nigeria ), and virtually for all aficionados around the world who wanted to experience the launch live.
Over 2,000 users registered on the www.cohiba55.com platform to experience the launch first-hand, and approximately 1,000 guests attended the events in personbeing the first to taste this exclusive Cohiba Edición Limitada.
Mr. Ernesto González, Operational Marketing Director of Habanos, SA, who traveled to Limassol, Cyprusto experience one of the events held there first-hand, said: “It is a pleasure to be here to celebrate the anniversary of the most prestigious brand in the world Premium Cigars. During these 55 years we have developed under the Cohiba brand a portfolio meticulous in every detail, designed for the most demanding aficionados and, in addition, Cohiba has led the innovation and development of special products that are introduced on the market with a very limited and exclusive character“. According to mohamed zeidanPresident of Phenicia Trading, “Cohiba is tradition, it’s culture, it’s history, it’s Cuba“.
As a novelty of the evening, Mr. Walid SalehPhenicia TAA CEO Cypruspresented the launch of the Cohiba “Premier” Edition, which includes the first batch of the Cohiba 55 Edición Limitada-Limited edition, in luxury cases, numbered from 1 to 10,000, containing 5 of these exclusive Habanos. In addition, this production includes a unique ring that mentions the name “Premier”, and will be sold exclusively in the territory of the distributor.
Mr. Luis Sánchez-Harguindey Pardo de Vera and Inocente Núñez, co-presidents of Habanos, SA, pointed out that “Cohiba has always set trends, not only within our portfolio, but also in the premium cigar industry worldwide. It should be noted that 55 years required a lot of perseverance and hard work to make Cohiba what it is today. Cohiba is a word that translates in everyone’s mind to the best Habano in the world. It is the tradition, the culture, the organoleptic characteristics and the unmistakable and indisputable fame“.
Cohiba 55 Aniversario Edición Limitada will arrive in markets around the world in a wooden crate with 10 beautiful Habanos inside. In addition, this Edición Limitada incorporates for the first time a foot ring with the highest quality standards, giving it a touch of distinction for its anniversary and highlighting the personality that this Habano contains within itself.
This Habano has been produced under a rigorous selection of wrapper, filler and binder leaves, harvested by the best producers in Vuelta Abajo*, area in Pinar del Río*, Cuba*. Cohiba, unique among Habanos, up to three of Cohiba’s filler leaves (seco and ligero) undergo additional fermentation in barrels. This special treatment gives Cohiba an unmistakable aroma and flavor not found in any other brandCohiba is the most prestigious brand in the world of tobacco, the elite of Habanos and, at 55 years old, it is still a brand in continuous renewal and innovation, always desired and attractive to current and future aficionados.
Phenicia TAA (Cyprus)
Phenicia TAA (Cyprus) Ltd, based in Limmassol, Cyprusexclusive distributor of Habanos, SA, for EgyptContinental Africa (except Algeria, Morocco and South Africa), Malta, Greece, Turkey, Ukraine, Cyprus, Lebanon, Syria, Jordan, Iraq, Kuwait, Saudi Arabia, Bahrain, Qatar, United Arab Emirates, Oman, Iran, Afghanistan and Pakistan.
Cohiba 55 Anniversary Edition Limited
Dimensions: Ring 57 x 150 mm in length
- Factory name: Victoria
- An excellent Habano with a shiny dark brown wrapper
- Excellent smoke and combustion.
- Medium to full strength.
- Smoked about 50 minutes.
- Pairing suggested. Rum Extra Añejo 25 years old.
* Protected Designations of Origin
Photo – https://mma.prnewswire.com/media/1821590/Habanos_Cohiba_55.jpg
SOURCE Habanos S.A.